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Product Information Management (or PIM) is software that allows product companies to collect, manage, and distribute product information and related content to sales channels and key stakeholders. PIM software allows your company to leave outdated and clunky spreadsheets behind and operate from one central source of truth. 

When your company exists within the realm of e-commerce, retail, or a similar industry, you'll likely come across the terms "digital asset management" (DAM) and "product information management" (PIM) quite often. Both types of systems are tools used to organize the wealth of data associated with marketing your products through various channels to your target markets.

DAM software deals with digital assets while PIM software deals with product attributes. 

DAM is important because it makes it easier to store, organize, and share assets like photos, graphics, and videos. The benefits of using a DAM platform include:

• Increased efficiency and productivity
• Improved control and security of your assets
• Simplified collaboration between team members
  

PIM platforms are designed to help companies organize product data, such as item descriptions, SKUs, warranty information, and pricing. The benefits of a PIM platform include:

• A single source of truth for correct product information
• Consistent branding across all channels
• Improved productivity and efficiency

Learn why they make life easier when they're in one unified system here: Why Use A DAM + PIM System

Image Relay started in 2002 and has provided digital asset management software ever since. Image Relay’s founder, Skye Chalmers, was an action sports photographer who had trouble delivering large numbers of photos to clients from photoshoots. Image Relay was built to solve that problem and end the practice of overnighting CDs, DVDs, and hard drives to clients. Learn more about our story.  

Image Relay has customers in more than 80 industries. Most of our early customers are still with us today after more than 10 years of service. Some of the companies and organizations that use Image Relay include Ben & Jerry’s, Cabot Creamery, Darn Tough, Citrix, Middlebury College, Tuck (Dartmouth) School of Business, Cox Automotive, Snowbird, Killington, Isuzu, O’Neill, The MacArthur Foundation, Dietz & Watson, Penske, Children’s Miracle Network Hospitals, Jacuzzi, Seiko, and many others.

Learn more about our Customer's Stories 

We were not happy with how most businesses are run, especially software companies. Most are only focused on creating shareholder value and that means making decisions that often run against values about how to treat customers, how to treat employees, how to treat the environment, and how to treat our communities. We see it every day with news of companies doing activities and supporting work that most people know is immoral. The money isn’t worth it for us to do things like that. We knew business can be better and we wanted to set an example.

To become a B Corp we passed the B Impact Assessment, which evaluates a company’s environmental impact, financial transparency, worker compensation, and many other attributes. The assessment is structured in four sections (governance, workers, community, and environment) and is audited by the nonprofit B Lab. We also met the legal requirements for B Corp certification, which allows Image Relay to act in the interest of all stakeholders (e.g., the planet)—not just the shareholders.