DAM vs. MAM: What Is Marketing Asset Management?

Understanding The Differences Between DAM & MAM Software

Marketing asset management (MAM) and digital asset management (DAM) are often used interchangeably, and it's easy to see why. Both MAM and DAM platforms are designed to help professionals manage data related to marketing. But they do have a few differences that set them apart.

What Is Marketing Asset Management?

Marketing asset management is the organization, storage, and distribution of assets used in marketing, such as brand logos, advertisements, and media files to be shared on social media sites. A MAM platform is designed to provide marketing teams with complete control over their assets from creation to curation. This makes it faster and easier for marketing professionals to find and use any assets they need at a moment's notice. It also helps prevent materials from being lost or the wrong version of an asset from being used.

What Is Digital Asset Management?

Digital asset management is a broader term that encompasses the management of all types of digital media, including images, videos, audio files, and non-marketing-related data. DAM platforms are designed for storing, organizing, and sharing a company's digital assets from one centralized location. They can provide quick and easy access to any or all assets for anyone who is given the proper permissions. Users may include company employees, stakeholders, clients, collaborators, and contractors. A DAM platform makes collaboration and sharing of digital assets significantly easier and can have a large impact on a project's efficiency.

Comparing DAM vs. MAM

Even with an understanding of what MAM and DAM are, it can still be difficult to tell the two apart. Here are a few key differences between the two:

  • MAM platforms are designed for marketing teams first and foremost but can be used by others.
  • DAM platforms encourage collaboration and sharing between various parties.
  • MAM platforms may have features to assist with marketing analytics and campaigns.
  • DAM platforms are used for a variety of digital assets; MAM platforms are used for sales and marketing materials.

Try Marketing Delivery for All of Your Asset Management Needs

Marketing Delivery from Image Relay is a comprehensive, all-in-one platform that combines the best functions of DAM, PIM, and MAM platforms to meet the needs of professionals and their collaborators as simply and efficiently as possible. Whether you're looking for an easily organizable Asset Library or a streamlined way to manage your product information, Marketing Delivery has the solution.

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