6 Proven Tips for Optimizing Your Amazon Product Listing
Every year Amazon Prime Day racks up incredible stats, 2024 shattered records with 200 million items sold, but most consumers don't need an excuse like Prime Day to visit Amazon.
The allure of a good deal, convenient shopping, and fast shipping is hard for most shoppers to pass up making it the most visited ecommerce platform in the U.S. and a critical place for most companies to list their products. As a brand trying to sell on Amazon however, its popularity and sheer quantity of products, can make it a serious challenge to rank highly among competing products.
Product Listing Optimization (PLO) plays a crucial role in ranking well on Amazon. PLO is about including the right information and product photography to boost relevance, visibility, and overall appeal to potential customers. This process can significantly enhance your ranking, click-through rate, and ultimately, your bottom line.
Here are 6 tips to help you optimize your product listing.
1. Product Titles With Relevant Keywords
Integrate keywords into your product titles. For Amazon SEO, focus on product specific keywords versus Google SEO which would include broader, long-tail keywords.
Tip: Use the Amazon search box to see what keywords people often search for and optimize
2. Informative & Concise Product Descriptions
Use keywords and variations that will help for ranking while keeping on theme with your brand. Using your brand’s tone will differentiate you from your competition and how you want them to feel when they use your product.
Tip: Use bullet points for the most important details of your product
3. Beware of Keyword Stuffing
While you want to add as many keywords as possible, when it becomes unnatural, it will hurt your rankings. Utilize your brand voice and weave in your keywords and variations in a natural way.
4. Use High Quality Images
Amazon has very specific requirements for their imagery. If you do not meet these requirements, it will negatively impact your ranking. In general ensuring accurate and consistent product imagery across your listings is important to keep in mind.
5. Let Your Customer Stories Shine
Customer reviews are a major part of the buying process for potential customers. Not only is it an added benefit for your brand to have positive reviews, but it also contributes to your overall SEO. Keywords that are in reviews can be a contributing factor to your amazon rank
6. Add Back-End Search Terms
While these keywords are not customer facing, this section is a place for any keywords you couldn't squeeze in on your product detail page. It's the perfect spot for synonyms, abbreviations, and alternative names for your products. Just remember to avoid repeating keywords or adding anything irrelevant.
By following these 6 tips, you can improve your product listings, making them more visible and attractive to shoppers. Whether it’s using the right keywords, writing clear descriptions, or showcasing high-quality images, these strategies can help your products stand out on Amazon. Remember, continuing to optimize your listings should be part of your ongoing growth strategy.
If you are looking for more content around the perfect product page, our webinar Selling with Words: Strategies for Creating Effective Product Descriptions goes in depth on crafting the best product descriptions with customer examples
